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Director of Marketing

About the Role

We are looking for a strategic and creative Director of Marketing with a passion for driving growth and awareness in B2B SaaS products who can help us evangelize ALICE. As our Director of Marketing, you’ll collaborate closely with Product, Sales, Customer Success, and management. We need a leader to drive our organization’s external brand strategy, but someone who also isn’t afraid to dive into the details within projects and campaigns. If you love building compelling solution narratives that resonate with customers, engaging with industry experts and enabling new sales opportunities, this is the role for you!

You will be responsible for running the day to day operations of the ALICE Marketing team, with a focus on setting the strategy for demand generation through a combination of digital and events-based channels. Supporting you will be a creative team, a digital marketer and writer, designers, and an SDR, and an established bench of freelancers. Success in this role will be measured by your ability to direct ALICE’s marketing efforts towards measurable improvements in both pipeline creation and conversion, augment ALICE’s demand generation efforts with a data-driven process, and provide coaching, mentorship, and growth opportunities to your direct reports. 

 

Responsibilities 

  • Collaborate with the executive team to define ALICE’s overall marketing strategy and lead its implementation.
  • Develop and execute demand generation strategy leveraging key channels such as email, website, search, syndicated content, and events, to achieve team and company-level objectives.
  • Manage marketing technology stack to ensure seamless data collection for performance analysis and iteration.
  • Develop and track marketing KPIs to ensure effective operations and provide executive updates.
  • Establish effective cross-departmental relationships with Sales and Product to maximize collaborative outcomes and achieve company-wide objectives.

 

Experience Profile: relevant past experience (Requirements)

  • 5-7 years experience in B2B SaaS Marketing.
  • At least 3 years in a management function.
  • Passion for data - Analytical, funnel driven, experimentation driven.
  • Proven track record running a growth strategy and driving measurable results.
  • Excellent written and verbal communication skills.
  • Strong working knowledge of HubSpot and Salesforce
  • BA/BS degree or equivalent.
  • Start-up experience is a plus.
  • Hospitality experience is also a plus.

 

About ALICE

 

ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE  has gained significant traction in the industry, working with more than 2,000 hotels and tens of thousands of hotel staff across many of the world's leading brands, including Viceroy Hotel Group, Firmdale Hotels, Dream Hotel Group, and Grupo Posadas. The company acquired concierge technology provider GoConcierge in 2017. ALICE is the Forbes Travel Guide Brand Official Staff Technology Platform and the winner of Inc.'s Best Workplaces of 2019, Best Place to Work in Hotel Technology, Best Concierge Software, Best Engineering & Facilities Management, Best Guest App and Top Staff Task Management & Collaboration Platform at the 2019 HotelTechAwards.

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