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Brand Director

Brand Director

About ALICE:

We are a NYC-based startup with a global team that is reinventing how hotels operate. In an industry of fragmented systems and limited consumer technology, ALICE provides an integrated cloud platform that becomes the central system for a hotel's guests, staff, and management. Through ALICE, a hotel can track and dispatch work to the concierge, front desk, housekeeping, valet, maintenance, and more, while also giving the guest an entirely new way to engage through a mobile app and text messaging.  ALICE recently raised $26M in a Series B financing and acquired GoConcierge, the industry’s leading concierge software..  Over the next several years, we’ll continue to build out our platform to serve as the broadest, deepest, and most innovative operations tool in hospitality.


About the Role:

We are looking for an experienced Brand Director to lead our brand through the next phase of our growth. You will be responsible for developing our story and messaging to improve our positioning in the industry as well as our sales performance. You will work with our team on continuously improving the look, feel, and tone of our brand and executing it beautifully across all of our channels.

For the role, we are looking for a thought leader in the hospitality space, someone who not only has experience in messaging and design of B2B brands, but who also has experience in the hotel industry specifically. Your primary focus will be twofold: driving success in sales and building our community of users. You will work hand in hand with the sales team on our biggest deals, and with the entire customer team to develop our brand and user loyalty.

We believe that brand is a competitive opportunity in the hospitality technology sector and are looking for someone who wants to build the next big brand in hospitality technology. In the last five years, we have built a great foundation and are now looking for a leader and partner in building the next phase of our brand. This will include helping us hire and manage a marketing team, build our sales toolkit and most of all, crafting our story. A plus would be someone who is excited to speak at events, helping us to tell our story.



  • 5 Years as Brand Director or similar position
  • Experience in B2B technology
  • Experience in hospitality: you understand the pain points of a hotel and its staff
  • Experience managing design resources
  • A track record of successfully hiring and managing teams
  • A track record of successfully hiring and managing design resources
  • Located in NY
  • Portfolio required


What Makes A Great brand Director?

  • Great taste, sound judgement, and the excellent communication skills needed to guide brand projects from concept to execution
  • An incredible storyteller, someone who is great with building messaging that builds positive emotional connections with ALICE
  • Existing rolodex of relationships that can be leveraged to successfully to work with designers and contractors
  • You are a jack of all trades, a multi-tasker with great execution who can run many projects at once through to completion
  • Someone who is able to excite those around them when speaking about a brand or a solution
  • Someone who is skilled in messaging, deck design, video creation, and all other aspects of a sales toolkit


Why you should join us?

  • You will build a disruptive brand in the largest global industry
  • You will build the marketing team for one of the fastest growing startups in the space
  • You will work hand in hand with a brilliant team of 100
  • You are joining a company that is well funded and has a terrific technology to “sell”
  • You are joining a company that places people and culture at the forefront
  • You are joining a team that will inspire you to do your best work
  • Because you want to make an impact, and love what you do every day!



  • Competitive salary / stock options
  • Flexible work environment
  • Competitive healthcare
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