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Senior User Experience Designer


About the Role

ALICE solves the complex logistics of running every department in a hotel through a unified platform. We are looking for a senior User Experience Designer to expand our Design team. You will work alongside a team of passionate designers, product managers and engineers to create tools that solve problems for hotel operations. A significant part of your role will be to ensure that our platform is friendly to a wide range of users. You will build wireframes, identify UX improvements in current products, design new feature sets and work on new product lines. You are passionate about deeply understanding users and have a mix of empathy and analytical thinking. You are able to and love delivering high-quality designs. You have the ability to work autonomously within a collaborative environment. At ALICE, you will:

  • Collaborate with product management and engineering to define and implement innovative solutions through iterative cycles.
  • Create wireframes, mockups and prototypes to evaluate product architecture and user experience.
  • Work collaboratively and partner with product managers and developers to achieve web and mobile-friendly designs.
  • Conduct User Research on ALICE products and experiences through a wide variety of qualitative methods
  • Create and maintain a process to evaluate product flow and user experience of existing designs, gathering insights from heuristics analysis, user observation and data usage.
  • Establish a user centric culture by expanding understanding of users through creation of personas, ecosystems, task flows, Jobs-to-be-done storytelling.
  • Promote design guidelines, UX/UI best practices and standards throughout our products.

About ALICE:

By joining all of the departments of your hotel with a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service. ALICE’s main product - ALICE Suite - brings together your front office, concierge, housekeeping, and maintenance teams, and connects your guests to your hotel with our app and text messaging tools. The ALICE platform is also available as specialized software and mobile applications for your staff (ALICE Staff), your concierge (ALICE Concierge) and your guests (ALICE Guest). Each module can be integrated with your PMS and third party management systems. ALICE’s partners include 3-5 star independent and managed hotels, hotel groups, residential condominiums, serviced apartments, vacation rental companies, and concierge companies looking to provide exceptional service through mobile staff technology and guest communication channels. Third-party service providers also leverage the ALICE API. ALICE was founded in 2013 by Justin Effron, Alex Shashou, and Dmitry Koltunov, and has raised $39M to date.


  • Familiar with UX research best practices
  • Ability to turn data and knowledge into UX insights
  • Ability to understand and represent complex concepts/scenarios
  • Ability to work with highly technical teams and handle multiple projects in a fast-paced environment.
  • Possesses knowledge of industry-standard design software for creating wireframes and UI designs (Sketch knowledge or ability to learn quickly is a must)
  • Proficient at, at least, one prototyping tool, such as Invision, Principle or Framer.
  • Understanding of HTML5/CSS is a plus.


  • BA/BS degree in Design, Interaction Design, HCI, related field or equivalent practical experience.
  • 3-5 years of experience working in web and mobile product design. Enterprise software experience is a plus.
  • Portfolio that demonstrates experience in creating outstanding mobile and web apps.
  • Proven knowledge in usability, interaction design, prototyping, user-centered design practices and UX patterns.

Why you should join us?

  • We are building a disruptive technology in the largest global industry.
  • Work with a team of passionate design, product and technology entrepreneurs.
  • Because you want to make an impact, and love what you do every day!


Competitive salary / Stock option potential

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